a) It helps SAVE the PLANET.
b) It helps Businesses attract new Customers.
c) The Points can go up and down in value.
d) It helps Businesses attract loyal repeat Customers.
e) It helps support and fund ECOs and the local community.
f) It enables Customers to support their favourite ECO and the Planet from their spending.
g) Once gifted to the Supporter owns the points and not the Business that gifted them.