A Business can increase or decrease their prices anytime they choose to as the Erth ™ Point System does not get involved in the way Businesses are operated. A Business may find that it will lose Customers if it increases its prices, however. Most Businesses spend a percentage of their sales on Marketing to attract and retain Customers and that is where the money from Erth ™ Points should be allocated from. As the Business only spends money with Erth ™ Marketing if it makes a sale, it is possible the Business will save money on Marketing, as it is not paying for any Clicks which may or may not result in sales.
